Neda Shelton has over 24 years of experience in tourism and sustainability, having led communications, marketing and corporate affairs functions across several travel, technology, hospitality, destination and government brands in Europe and the Middle East. 
Neda is an Executive Board member of MEPRA (Middle East PR Association), and a founding Board Member of The Marketing Society Abu Dhabi chapter. She leads the MEPRA 'Sustainability Communications Committee', as well as chairing the Marketing Society UAE’s 'Sustainable Marketing Working Group.'
She has successfully transformed commercial performance and enhanced stakeholder engagement for reputable regional and global brands including Mubadala, Emirates and Ras Al Khaimah Tourism Authority. Before embarking on her role with Emirates in Dubai, Neda spent a decade in Spain working in the tourism PR and communications industry, where she began her career with multinational travel and technology brand Amadeus in Madrid.
Neda joined Solutions+ in 2024 as Head of Communications, Marketing & Corporate Affairs – overseeing the communications for several business lines and subsidiaries including ESG services, digital & business solutions, as well as destination events and entertainment. 
A British national, and fluent in Spanish, Neda holds a Bachelor’s Degree from the University of Sussex, as well as post-graduate certificates in Sustainable Marketing and Sustainable Corporations.