Marketing Society webinars

In these uncertain and challenging times, we all need to change our game to flourish. With COVID-19 forcing most of us to stay within our homes, we decided to move the majority of our events online - with weekly webinars and one-off special talks. You can see all our upcoming webinars here.



MARKETING SOCIETY GLOBAL

COVID-19: effects on the consumer landscape — with YouGov

In this session YouGov shed light on the consumer landscape around the virus – how people see their behaviour, their spending, their media consumption changing and lots more. They shared top insights using data from their weekly APAC Covid-19 trackers across 8 APAC markets. 

Be The Hero — with the Mekong Club's Matt Friedman

The aim of Be the Hero is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do something – anything. In this session the Mekong Club's Matt discussed how he believes there is heroism within each of us and collective actions have the greatest chance of impact. Watch video

Under the Spotlight — with Arla Foods and Microsoft

We heard from two of the region's leading marketers – Sue Hubner, Regional Category Director MYPC & BSM, Arla Foods and Peter DeBenedictis, CMO, Microsoft. Watch video

Earth Day 2020: A Global Conversation

We discussed COVID-19's impact on the planet, sustainabilty and what marketing can do to make a difference. Hosted by Society Chief Executive Gemma Greaves we heard from Cathay Pacific's Ed Bell (Hong Kong), Siegel+Gale's Margaret Molloy (New York), LinkedIn's Virginia Sharma (New Delhi), Tetra Pak's Khaled Ismail (Dubai), ONE Championship's Erica Kerner (Singapore) and The Leith Agency's Fiona Burton (Edinburgh). Watch video

Optimise Your Profile — with LinkedIn's Victoria Taylor

In this virtual workshop Siegel+Gale's Margaret Molloy was joined by LinkedIn's Community Editor to explore personal branding. Victoria analysed around 10 LinkedIn profiles and demonstrated how you can optimize your presence to project your desired personal brand. Watch video

Leadership in Uncertain Times: Future — with Brand Learning's Russell Pocock

The current COVID-19 situation and the future economic outlook is requiring marketing leaders to lead in ways they have never had to lead before. This session was led by Russell Pocock, Group Leadership Capability Director, Brand Learning. www.marketingleaderprogramme.com/ 

A Brave Conversation — with Nationwide's CMO, Sara Bennison

Nationwide’s first ever CMO, Sara, on what bravery means to her and to the world’s largest building society, Nationwide. Sara gave us insight into her personal leadership journey and spoke about Nationwide’s award-winning campaign with Channel 4, ‘Standing Together Against Hate’. Watch video

Has COVID-19 impacted the climate change movement? with Bloomberg

With almost half of the world’s population under some form of lockdown, consumer habits have dramatically changed. So, how do we ensure that we keep sustainability front of mind across politics, business, technology and within our own behaviour? Watch video

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

Winner of our Bravest Marketing Leader of 2019, Mars’ Mitch Oliver, and winner of our 2019 One to Watch Award, Akzonobel’s Katie Laviolette, shared their drivers, career setbacks, what's shaped their journeys and why it's more important than ever to be brave leaders. Watch video

Moving at the speed of crisis — with Armored Things' Julie Johnson and Ro's Rob Schutz

Fast-moving crises such as the current pandemic require businesses to be agile and pivot like never before. For many enterprise organizations, making swift changes to product and messages can be an insurmountable challenge - for start-ups, it’s what they do.

5G: a revolution with Verizon Media RYOT Studio's Mark Melling

5G is being hailed as the next big thing, yet the technology is still largely misunderstood. For this webinar we heard from Mark, RYOT's Head of EMEA and 5G Lead, who explained the potential of the technology and why he believes it will drive a new era of human connection. Watch the video

Brand Resilience in Transformative Times with Landor's Global CSO, Thomas Ordahl

Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and stay tuned to respond to the difficulties during crises, whilst authentically creating value today, tomorrow and onwards. Watch video

The Power of Collaboration with Lord Seb Coe, Formula 1 and Dubai Tourism

In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunities and initiatives there are now and in a post-covid world, how can we work together to achieve them. Watch video

Leading Global Teams Virtually — with Universal Music, IHG and Audible

At a time of great change, how can we improve our approach to leading global teams? In this session we heard from Universal Music's Alexandra Lioutikoff, IHG's Ginger Taggart, Sesame Workshop's Ed Wells and Audible's Helena Verellen. 

The Story of Plastic — with WWF UK and the Ocean Recovery Alliance

We brought together leaders from Ocean Recovery Alliance, WWF-UK, Plastic Bag Diet Movement and Maximal Concepts, to unpack the ugly truth, discuss sustainability and explore how brands can help spread awareness. Watch video

The Power of Choice — with Blackhawk Network's Chris Ford

Blackhawk Network's Senior Director, Chris, reveals how UK brands are harnessing the power of choice, along with trends from their latest research whitepaper.

A Transformative Economy — Rebound, Recovery or Recuperation

In this session Nick Cooper, Landor's Global Executive Director, Insights & Analytics, shared predictions on how quickly the economy will bounce back from this crisis, where we have useful analogies to apply, and how to navigate in unchartered territory.

A Global Conversation Black Lives Matter and consumer behaviour

For part three of our Global Conversations series we brought leading marketers from each of our global hubs together for an important conversation on current industry talking points to inspire fellow members. This session also included our new Chief Executive, Sophie Devonshire.

Leadership in Uncertain Times: Engage — with Brand Learning's Russell Pocock

In this session Russell Pocock, Group Leadership Capability Director, Brand Learning, look at how to engage people and take them with you on your leadership journey. He provided useful and practical tools for you to take away and continue your leadership journey.

Creativity during COVID-19 — with Channel 4's Jon Snow

In this webinar Jon revealed how TV has adapted and thought creatively recently, with new production methods and approaches to filming. As well as how young viewers are flocking back to TV for content to keep them entertained and informed with trusted information.

Customer Journey post-COVID — with Cathay Pacific, Coca-Cola, HH Global and Deloitte

Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19. Darren was joined by an expert panel from Hong Kong and London.

A Look to the Future  with Snap Inc. and L'Oreal

With the impact of COVID-19 starting to be understood worldwide, we partnered Snap Inc. for a frank conversation on the future of marketing. Moderated by Asmaa Quorrich of Think Big Consulting, we heard from Snap Inc.'s Antoine Challita and L'Oreal's Mehdi Moutaoukil.

Impact of the Postponement of the Olympics with Visa, Airbnb and Coca-Cola

Discussing how to navigate the next 12 months, in the lead-up to 2021 were: CSM Sport & Entertainment's Lord Seb Coe, British Olympic Sailor Hannah Mills, British Sprinter Adam Gemili, The Coca-Cola Company's Ricardo Fort, Airbnb's Aoife McArdle and Visa's Chris Curtin.

Leadership in Uncertain Times: How You Deliver

Led by Russell Pocock, Group Leadership Capability Director, Brand Learning, who leads our signature Marketing Leaders Programme, this session focused on how to deliver, with Brand Learning's MD Harriet de Swiet, and leadership consultant and executive coach, Anni Townend.

A Global Conversation: evolving role of the CMO

We were joined by: Seraphina Wong, CMO at ASTRI (Hong Kong), Freddie Covington, Senior VP, Head of Marketing & Cross Border, APAC at Visa (Singapore), Cara Chambers, Marketing Director at International Beverages (Scotland), Nikhil Rastogi, Head of Marketing at Dyson India (India), Sam Grant, former CMO at Samsung and Coca-Cola, and Paul Graham, Marketing & Comms Director at Moet Hennessy.

Rock Your Profile — with LinkedIn's Anushree Mohta and Nikhita Arora

LinkedIn experts, Anushree Mohta and Nikhita Arora, explain how to make the most of your LinkedIn profile during Covid-19 and beyond.

Insights From Your Industry with Deliveroo, N Brown, Airbnb and Gousto

In a conversation moderated by Society Chairman Craig Inglis (formerly Customer Director at John Lewis), we heard from: Ines Ures, Chief Marketing Officer, Deliveroo; Kenyatte Nelson, Chief Brand Officer, N Brown; Tom Wallis, Chief Marketing Officer, Gousto and Alex Dimiziani, Former Global Marketing Director, Airbnb.

The Future of Communications — with Facebook, ONE Championship and Embodied

As part of a new content series with partners Facebook we looked at communications, with ONE Championship's Erica Kerner, futurist Ben Butler, Embodied's founder Paolo Pirjanian.

Innovating the Creative Process at Speed with Diageo, Singapore Tourism Board and Virtue

Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discovered how brands are innovating their creative process during the pandemic to deliver work that cuts through and stands out from the crowd.

Impact of Covid-19 on consumer attitudes to digital payments with Blackhawk Network

In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behaviour Covid-19 has influenced.

Under the Spotlight — with Netflix's former CMO, Jaclyn Lee-Joe

Jaclyn discussed innovation and embracing change throughout your leadership journey, revealing how she's lived her life by the ‘omne trium perfectum’ rule — changing jobs three times, whilst living in three different countries and having three children along the way.

The Last Glaciers with Craig Leeson, Katrina Razon, Matt Reid and Malcolm Wood

From the Director of award-winning environmental documentary, A Plastic Ocean, join us for a behind-the-scenes look at its anticipated follow-up, The Last Glaciers - a story of climate change and its imminent impact on our generation.

Global Conversation: planning for 2021 — with The Louvre, Twitter, NTUC, APM Monaco and Visit Scotland

What does the future look like as we ease out of lockdown and look ahead to ensure a company's long-term survival? Representatives from all seven of our hubs joined, to explain what they're doing to plan for 2021, from budgets and finance to managing and supporting their teams.

Under the Spotlight with Greg Jackson founder of Octopus Energy

Octopus Energy, a multi award-winning energy tech company, has been innovating and campaigning towards a renewable future and has taken on the 'big six’ with marketing flair. Here our speakers shared the story of how this organisation went from a start-up to a unicorn in four years.

Global Conversation: Upskilling — with Unilever, Direct Line and Knight Frank

How are you upskilling yourself and your team to fulfil the needs of a rapidly changing economy? In this month’s global conversation, we heard from three speakers from APAC, MENA and Europe.

Talking sustainability  with Arla Foods and Dubai Holding

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure your initiative stands out from the crowd?

Brand conversations on sustainabilty — with LANDOR & FITCH

Once again, we teamed up with our friends at LANDOR & FITCH to explore sustainability across the world. Harness the often-overlooked power of brand, and learn how brand-led sustainable actions can create brand preference and value through meaningful differentiation

Time to thrive in 2021 with Standard Chartered Bank and Mercer

We heard from Cheuk Shum, Head, Retail Marketing, Hong Kong, Greater China & North Asia at Standard Chartered Bank and Natalie Truong, Chief Marketing Officer, Asia & Partner at Mercer.

Social trends untapped with Hootsuite

In this session we dived into the most pressing questions facing marketers today: How can you drive short-term ROI from social to stay afloat during the global recession? What kind of content will attract more customers right now? Are you missing the profitable opportunity of baby boomers? Is brand purpose a buzzword or more relevant than ever?



MARKETING SOCIETY SCOTLAND

Inspiring Minds — with Astroten's Richard Shotton

The founder of Astroten introduced us to behavioural science as it applies to marketing, using a simple framework to make sense of academia. He covered classic experiments that reveal the ways in which the human mind makes decisions, as well as new research to give you the edge.

Inspiring Minds: Crisis Management — with RBS, Stripe and Charlotte Street

How to prepare a plan of response? How fast will economic recovery be? Morna McLelland, MD of Stripe chaired this, with speakers: Juliet Simpson, CEO, Stripe; Derek Hemphill, Digital Content Lead - Natwest and Andrew Wilson, Founding Partner, Charlotte Street Partners.

Under the Spotlight with Moet Hennessy's Paul Graham

Paul has previously worked for Versace and Burberry and prior to being brand-side, founded an agency that worked with clients such Umbro, Diesel, Skype and Sony. In this talk he shares career wisdom and discusses how covid-19 has impacted the luxury market.

Under the Spotlight — with human rights activist, Sir Geoff Palmer

Sir Geoff is a Professor Emeritus in the School of Life Sciences at Heriot Watt University and a human rights activist. In 1989 he was the first black professor in Scotland and he was knighted in the 2014 New Year Honours. 

Amplify, the Ogilvy Lecture — with Rory Sutherland and Professor Mark Ritson

This year's Ogilvy Lecture was given by Mark Ritson, with an introduction by Rory Sutherland. Virtual for the first time this was not one to be missed.

Inspiring Minds: Why Great Innovation Needs Great Marketing — with Aarti Joshi, John Bernard and Petra Cameron

As a marketer, how do you operate innovatively? How do you encourage your team, colleagues and clients to embrace innovation? How do you embed innovation at the heart of a business, whether it’s product or service driven?



KEEP CALM SERIES

In this webinar series we hear from industry experts and inspirational speakers, from authors to athletes to teachers.

Keep Calm and Get Inspired — with resilience ninja Jaz Ampaw-Farr

Despite a tough childhood Jaz chose to focus on the life-altering impact a handful of everyday heroes, helping her to turn it around. Through positivity, celebration and provocation, she uses her powerful story of overcoming obstacles and inspire courage, resilience and bravery in others. Watch video

Keep Calm and Be Resilient — with extreme athlete Marcus Smith

A professional rugby player who moved into the marketing sphere with stints at Reebok and Adidas before launching his own gym and consultancy, Marcus shared his tips on keeping your mind and body fighting fit whilst self-isolating.

Keep Calm and Pause — with author Rob Poynton

How do we make sense of the pause that we find ourselves in? Based on his book ‘Do Pause’ Rob explored this, looking at ideas and suggestions for daily habits and practices, tools and frameworks to help us get more from time, and ideas to help develop responsiveness and creative adaptation. Watch video

Keep Calm and Innovate — with composer Orit Wolf

Internationally acclaimed pianist, composer and expert consultant Orit Wolf invites us into her studio for lessons on improvisation, creativity and stand-out marketing that consumers remember and value during disruptive times. Watch video