My marketing experience has all been in the world of food - ideal for a foodie. I've managed a wide variety of brands from premium chocolate ice cream brand Magnum to Fray Bentos pies, with a bit of Genius Gluten Free bread and Hellmann's mayo in between. I love getting under the skin of brands, what they mean to consumers, what they could mean and how as brands we can help make consumer's lives that little bit better or easier. Right now I’m working for Baxters Food Group on bringing back the much loved brand of Fray Bentos to it’s former glory, and establishing a brand position for pickles brand Garners (if you love pickles, you need to try them, seriously delicious!)