Jim Ruane is Vice President at Diageo North America, where he has spent the past decade leading brands across the company’s industry-leading whiskey, RTD and vodka portfolios. He currently oversees Diageo’s Reserve Vodka brands, which include Ketel One and Ciroc. A career-long marketer, Jim has enjoyed stints in advertising, consulting, sports marketing and radio broadcasting. He is a proud father to three young girls, a fitness obsessive, a whiskey enthusiast and a perennially disappointed Philadelphia sports fan.