We are delighted to bring you a Member Interview with Lana Bdeir, Chief Growth Officer, M+C Saatchi
What’s your golden rule?
If it doesn’t create impact, it doesn’t belong in the work.
Who has been your biggest influence?
Leaders who think in systems, not campaigns, like Jensen Huang (the founder and CEO of NVIDIA). He didn’t just build a company, he built an entire ecosystem around AI. That way of thinking, designing for where the world is going, not where it is, has shaped how I approach brands and growth.
What is your most hated business expression?
“Let’s take this offline.” It usually means we are avoiding the real conversation.
What’s the smartest business idea you’ve ever had?
Reframing growth as a creative and cultural function, not just a commercial one. I tend to think in systems rather than campaigns, and the biggest breakthroughs I’ve seen happen when brand, product, and storytelling are built as one system, not separate workstreams.
Which leader do you admire most and why?
Leaders who understand that creativity and brand are growth drivers, like David Droga. He built momentum by aligning bold ideas with business impact, not treating them as separate things.
What is on your mind the most right now as a marketing leader?
How to integrate AI into the way we think, not just the way we produce. The shift isn’t efficiency, it’s how decisions, ideas, and systems are built, and how we keep talent evolving while making sure the ecosystem stays human. Humans have hearts, machines don't.
Why is being part of The Marketing Society important for your career?
Because growth today is collective. Being part of a network that challenges thinking and shares real experience is how you stay relevant and ahead. Everyone and every conversation is an opportunity to learn and grow as a collective.
Why does marketing matter to you?
Because it sits at the intersection of business and human behaviour, which is what I’ve always been drawn to. It has the power to influence not just what people buy, but what they believe in and trust.
Tell us something that’s not on your CV
I’ve always been fascinated by how people think and make decisions, which is why I’ve naturally gravitated toward roles that sit between creativity, strategy, and human behaviour, always seeking to understand the WHY before the HOW.
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