We are delighted to bring you a Member interview with Frank Morris, Marketing and New Business Director at Mishcon de Reya.
What's your golden rule?
Try to do brilliant things.
Who has been your biggest influence and why?
Arsene Wenger - integrity, clarity of vision and humanity.
What is your most hated business expression?
God there's so many! Anything flabby, generic and meaningless.
What's the smartest business idea you've ever had?
A hot sauce with a rude name which I won't share on here!
Which leader do you admire most and why?
I'd find it hard to single out one particular individual as most leaders have flaws and trade-offs. Rather than admiring particular individuals I admire particular qualities I find inspiring or identify with - resilience in the face of adversity, the ability to create clarity, the courage of your convictions, and a genuine focus on people.
What is on your mind the most right now as a marketing leader?
Commercial impact.
Why is being part of The Marketing Society important for your career?
I work in a business where marketing is important but it's a relatively small function, so I am keen to connect with other marketers and hear about best practice.
Why does marketing matter to you?
It's challenging, it's interesting and (if done right) it's useful.
Tell us something that's not on your CV
I once won a brand new car in a film competition!
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