Meet Doug Woodring, Ocean Recovery Alliance

Doug is the Founder and Managing Director of Ocean Recovery Alliance, which is focused on bringing innovative solutions, technology, collaborations and policy together to impact positive improvements for the health of the ocean.

What’s your golden rule?  

Use creative surprise to achieve the messaging, impact and engagement which people didn’t expect

Who has been your biggest influence?  

The Ecosystem, which has no voice

What is your most hated business expression?  

Creating shareholder value – this lets companies hide from doing good

How can marketers be braver?  

Learn the issues and causes that their brands can help to fix, and celebrate those with pride and fervor

What’s the biggest risk you’ve taken in your career? 

Shifting out of the asset management business into the world of entrepreneurship and startups

Which leader do you admire most and why?  

Christiana Figueres – Climate Negotiator for the World at the Paris Climate Talks 

What’s your favourite word?  

I have 3. Actionism, Plasticized and Oceanized

Tell us a secret?  

The ocean might have more plastic than fish, much sooner than 2050 as you always hear……because of overfishing, which few talk about.