An interview with Gita de Beer

We are delighted to welcome Gita de Beer, CMO Asia Pacific, Jones Lang Lasalle, as she joins The Marketing Society Singapore Board.

With over 18 years of experience, Gita has established herself as a strategic marketer in the consumer, luxury, digital, and b2b space. She has worked with global brands, including Unilever, Diageo, and Coca-Cola, to spearhead various award-winning marketing campaigns and lead transformative digital initiatives. Gita currently oversees all JLL’s marketing operations across multiple disciplines in the Asia Pacific Region based in Singapore.

We interviewed her to find out her biggest influence, most hated business expression and more.

What’s your golden rule?

Treat others as you want to be treated.

Who has been your biggest influence?

My mother. She has taught me that hard times can be overcome and that losing battles can be won.

What is your most hated business expression?

New Normal...Hate the fact that it's such an oxymoron.

What’s the smartest business idea you’ve ever had?

Selling Whisky in barrels to High Net Worth Individuals.

Which leader do you admire most and why?

Ruth Bader Ginsburg. She fought tirelessly to give voice to the voiceless, protecting the marginalised with her liberal-leaning rulings, speaking up for women, minorities, and the LGBTQ community.

What’s your favourite word?

Serendipity: I love the fact that when it happens you know it was meant to be.

Tell us a secret?

If I would tell you it's not a secret anymore -😉

Connect with Gita on LinkedIn.