We are delighted to bring you a Fellows Interview with Lynette Pang, Deputy CEO, National Arts Council
The Marketing Society Fellowship is our highest and most prestigious accolade awarded to outstanding marketing leaders who have achieved significant success in the markets they’ve worked in and made an active contribution to The Marketing Society and our industry more broadly.
What’s your golden rule?
Be Positive. Bring your Best. Build Together.
Who has been your biggest influence?
The woman in my family who have led hard lives of sacrifice to build families, homes and careers.
What is your most hated business expression?
"Paradigm Shift"
What’s the smartest business idea you’ve ever had?
Not me alone but my organisation, colleagues & partners in Singapore! To hold the F1 race at night and to make the Singapore F1 race week an intense entertainment & lifestyle experience.
Which leader do you admire most and why?
Lee Kuan Yew. Strategic. Fearless. Systems Thinker. True Innovator. Brand Builder. Master Storyteller.
What is on your mind the most right now as a marketing leader?
AI is now woven into almost every layer of modern marketing from strategy to execution. The speed of analysis never fails to astound. To me, the question is how do we balance efficiency and smarts with human judgement, ethics & creativity?
Why is being part of The Marketing Society important for your career?
The support system of peers, the inspiration one gets from the smartest leaders, the discussions on technical marketing issues to leadership challenges are both rich and enabling.
Why does marketing matter to you?
Marketing matters because it shapes how people see, feel and connect with the world. It's not just about visibility, its about creating meaning, relevance and trust. It's a fascinating discipline (that's often misunderstood) blending art and science, intuition and insight. Great marketing reflects AND drives culture.
What do you think the biggest challenge in marketing will be in 2026
Economic pressure, increasing polarisation and fractured attention. The business challenge will be stay purpose-driven when short-term survival instincts dominate. As AI accelerates speed but not necessarily depth, marketers will need to ground their work in empathy, creativity and cultural understanding
Tell us something that’s not on your CV
I had a fun gig as a VJ on a local TV station post university and interviewed 90s pop starts & bands such as Spice Girls, Take That, Backstreet Boys, Bjork, Garbage, Alanis Morissette, Jewel and more!
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