Our Trendspotting events provide a platform for marketers to learn from each other, share insights and stay ahead of the curve in our ever-evolving industry.
Join us on June 4 (new date) at The Social Hub in Glasgow for this year's Trendspotting Strategy, sponsored once again by EssenceMediacom.
The overarching theme will be the Power of Tension and we'll be exploring 3 topics:
Social and Cultural Norms in Advertising
We'll examine the tension between brand values and diverse audience perceptions in today’s fragmented cultural landscape. From navigating progressive messaging to exploring masculinity and youth alienation, we'll aim to unpack how brands can meaningfully engage with societal issues while maintaining authenticity and broad appeal.
Client-Agency Dynamics
Creative tension between clients and agencies is not only inevitable - it’s essential. We'll discuss how constructive challenge, honest feedback, and robust dialogue are key drivers of exceptional work. We'll explore real-world examples where tension led to sharper strategies and stronger creative outcomes.
Brand Strategy and Optimism
Can tension and optimism coexist in brand storytelling? This session will highlight how brands can navigate complex challenges to deliver clear, positive messaging. With strategic thinkers and campaign leaders, we'll discuss how optimism can emerge from friction to resonate with modern audiences.
Thanks again to The Social Hub for hosting us and for EssenceMediacom sponsoring the event.
THE DETAILS
Date: Wednesday 4th June
Time: 9:30am-12:30pm
Venue: The Social Hub, Glasgow
