Singapore Conference

Singapore 2023 annual Changemakers Conference: Illuminate

In partnership with adm Group and supported by Amazon Web Services

Amazon Asia Pacific | Singapore, 2 November, 2pm to 7pm

Singapore conference partners

The Marketing Society's Singapore annual Changemakers Conference is back!
Our Conference in 2023 is all about “Illuminate”.

Illuminate ( ɪluːmɪneɪt ): to shine a light, to make brighter, to elucidate.

Register your spot today!

Date: Thursday 2 November
Time: 2:00pm - 7:00pm
Venue: Amazon Asia Pacific | Asia Square Tower 1 (level 23), Singapore 019860
Host: Wendy Walker, VP Marketing, Salesforce and Chair of The Marketing Society Singapore

A half day experience, in partnership with adm Group, and supported by Amazon Web Services, our conference will feature the industry's thought-provoking, inspirational speakers, who have each illuminated their own pathways which in turn will make you think differently, act differently and proud that you're a marketer.

For this year's conference, we'll be celebrating the 'Culture Shapers' of the region - from art, music, food, experiences and of course with a dash of AI!
As a community made by members for members, join us to celebrate and illuminate the leaders and stories that stand out.

The talks for the day:

  • Taste Makers: The Art of Crafting a Culinary Brand
    A panel discussion moderated by Gita de Beer, Growth Officer at Vogue and Board Member of The Marketing Society Singapore with, Gibran Baydoun, founder of BYGB & That's Proper Hospitality and Aun Koh, Editor-In-Chief of Tatler Asia Group (Singapore).

    What is it about? How craftmanship and storytelling can elevate a brand into a cultural phenomenon, leaving you with actionable insights to re-imagine your brand strategy.
  • The Creative Economy: When Artists are Brands and Brands are Artists
    A panel discussion moderated by Lynette Pang, Deputy CEO of National Arts Council and Board Member of The Marketing Society Singapore with Julie Yeo, Managing Director, Head of Corporate Communications South East Asia and Global Wealth Management Asia Pacific at UBS, Gerald Ang, Managing Director of Warner Music Group, Madeleine Lee, Investment Manager & Poet and tobyato, Illustrator and Artist-Brand Collaborator.

    What is it about? How brands can distinguish themselves with the power of great storytelling, authentically and progressively, through the eyes of an artist.
  • Going Glocal: From Singapore's Streets to Global
    A fireside chat with Willem-Christiaan van den Wijngaart, Global Marketing Manager of Tiger and Wayne Cowden, Global Head of Shopper Marketing at adm Group.
    What is it about? Hear about the remarkable journey of the Tiger brand and get the insights into the fundamentals and strategies behind its highly successful global expansion.
  • Illuminating the Future: From Big Screen to Tangible Realities
    An inspiring keynote by Welby Altidor, Group Chief Creative & Innovation Officer at NEON.

    What is it about? In a world filled with rapid change and uncertainty, the power of stories remains unyielding. Hear from the creative leader behind global sensations such as MJ ONE and Luzia by Cirque du Soleil as he takes us on a journey from cinematic wonders like 'Avatar' to tangible immersive experiences in Singapore's iconic Gardens By The Bay Cloud Forest with 'Avatar the Experience'. Discover how we can set potentials alight, using the power of immersive storytelling to inspire and create meaningful connections.

  • The Power of Creativity in Leadership
    A fireside chat with Joe Pullos, Vice-chair of The Marketing Society Singapore and Valerie Madon, Chief Creative Officer APAC at McCann Worldgroup.
    What is it about? In this thought-provoking discussion, we'll explore how effective creative leadership can drive innovation, inspire marketing teams and revolutionize marketing strategies. Valerie will share their personal insights, experiences and strategies of how creative leaders can harness the power of imagination, collaboration and vision to navigate everyday challenges.

  • 'What the f*!k is Leadership and WHY should we CARE?
    A fast and furious keynote with Sherilyn Shackell, Founder & Global CEO of The Marketing Academy.

    What is it about? Get the answer to this and many other questions aimed at giving you the tools to improve your influence, impact and success. Packed with lessons and learnings, Sherilyn will share powerful insights into how to lead both yourself and your teams. Warning: liberal mindsets required due to the use of profanity throughout...

There'll be plenty of time for connections and conversations throughout as well as post conference drinks and canapes from 6pm-7pm.

What will I take away?

  • Core insights relevant to the region

  • Help to tackle the industry issues that we are all facing

  • A peer into different industries to attract new ideas

  • Local perspectives as well as global

  • Learnings from other brands for impact and influence

  • Connections and conversations with like-minded peers

Thank you to our headline partner - adm Group
Transforming Marketing Execution

adm Group is a global marketing execution partner to some of the world's most iconic brands.
Our purpose is to create meaningful and sustainable brand experiences. We transform marketing execution by bringing together intuitive technology, our expertise in managing complex global supply chains, and a network of local experts to empower marketing, procurement, supply chain and sales teams bringing simplicity, visibility, agility, and efficiency to drive end-to-end marketing execution and performance. We are trusted to deliver solutions in creative innovation, strategic sourcing, final mile execution, analytics and data-driven insights. Founded in 1992, we have a global footprint with 46 offices in 33 countries, allowing us to deliver local activation of global strategies for brands across the world. Recognized with a platinum rating by EcoVadis for sustainability, we are experts at identifying the most impactful and sustainable solutions for over 800 brands around the globe. For more information, please visit 

Who should attend this event?

  • Members: this event is included in your membership, please register your spot.

  • Non-Members: By invite only. If you wish to attend this event and meet the qualifications of membership (senior level marketer, no sales roles), please apply and finalise payment here:

Singapore conference partners


Aun Koh Gibran Baydoun Julie Yeo

Lynette Pang tobyato Sherilyn Shackell

Wayne Cowden Madeleine Lee Welby Altidor

Willem-Christiaan van den Wijngaart Gerald Ang Valerie Madon

Wendy Walker Joe Pullos



Amazon Asia Pacific | Singapore