Book Circle with Tim Mason

The Marketing Society Book Circle with Tim Mason

Virtual, 13 December, 10:30am to 11:30am

Conversations around good books are a great way to connect.

Whether you're a keen reader or don't have the time but enjoy hearing insights from business and leadership books, our Book Circle is a great place to come together virtually, to learn and share.

Chapter Five: 'Omnichannel Retail: How to Build Winning Stores in a Digital World'

In our final Book Circle of the year, we’re delighted to welcome Tim Mason, former Deputy CEO and CMO at Tesco, now CEO at Eagle Eye, to talk about his book 'Omnichannel Retail: How to Build Winning Stores in a Digital World'. Tim is renowned for being instrumental in the creation of Tesco’s Clubcard scheme.

About the Author

Tim Mason has over 30 years’ of experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty.

Previously Tim was a managing director at Sun Capital Partners and is currently a Non-executive Director at Gousto. Prior to that he was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group including CMO for Tesco and CEO of Fresh & Easy LLC.

Whilst at Tesco, Tim was instrumental in the creation of Clubcard, Express, Personal Finance and Tim's book, ‘Omnichannel Retail – How to build winning stores in a digital world’ was shortlisted in the Business Book Awards 2020.

This is a small and intimate event where you’ll have the unique opportunity to:

  • connect directly with the author
  • pick the brains of the author who has a whole wealth of insights and anecdotes to share
  • gain tips to help guide your campaigns, your business culture or just for your own personal self
  • in true Marketing Society style, make a few new connections of your own with fellow members

Together, we'll explore the insights and implications of the book.


Streaming virtually
Date: Tuesday 13 December
Timings: 10.30am - 11.30am GMT | 6.30pm-7.30pm HKT/SGT | 2.30pm-3.30pm GST

Book now below

Business team member: This event is included in your membership
Member: This event is included in your membership
Member Plus: This event is included in your membership
Member All Access: This event is included in your membership
Subscriber: Not available at this tier
Non-member: Our events are predominantly for our members but please register your interest below and a member of the team will be in touch

Spaces for this virtual event are strictly limited to 20 to allow for free-flowing conversations and to allow for direct engagement with the author, which means we rely on your attendance on the day.