**Good marketing makes the company look smart. Great marketing makes the customer feel smart.**

We're delighted to share that we've partnered with the second annual Marketing 4.0: Future of Marketing.

Spanning three days, this convention is a one-stop-shop platform for Chief Marketing Officers and marketing leaders to make connections, and discover, discuss the latest trends and strategies on customer acquisition. Gain benchmarks and insights on how to grow your business through world-class marketing innovations and the latest in digital transformation.

On Day Two (Tuesday 15 March), we'll be hosting two of our own sessions. Moderated by Darren Chuckry, find details on them below:

9.10am | Future of Marketing: Boosting Investment in E-commerce to Keep Pace with Customer Behavioural Changes

Ed Bell, General Manager - Brand, Insights & Marketing Communications, Cathay Pacific and Hong Kong Board Member

11.40am | Web 3.0 is here. Is Marketing ready?

Suresh Balaji, Chief Marketing Officer, HSBC, Asia Pacific
Akira Mitsumasu, VP - CX, Data Analytics & Marketing, Japan Airlines
Magdalena Kotek, Chief Marketing Officer - Asia Pacific, Invesco, Hong Kong

Web3 brings the largest leap in the industry through decentralization of business models, and is set to change the way organisations and brands reach, acquire and interact with consumers.

This next phase of the internet promises to enhance consumer privacy, which will make prospects more comfortable visiting your website, and advanced technologies like AI, ML, and VR will combine to create a 3D experience that blurs the lines between digital content and physical items, with businesses and consumers both winning from a more enhanced, secure engagement.

In this session, we're joined by top CMOs to explore how forward-thinking brands are already claiming their stakes, and what potential Web 3.0 offers for marketers in the region and worldwide.

Book now

Please note that this event takes place live in Singapore with a Hybrid element.

Members, we have a 30% off discount code for you. To find out more and to book your ticket(s) please contact us at [email protected].

Non-members, to book your ticket(s) please head here.