Lessons on Creative Impact by WARC

To master Creative Impact, brands need to understand why creativity is a force for business, for change and for good.
The Marketing Society, in a first for the Hong Kong hub, are exclusively bringing WARC's APAC Managing Director, Ed Pank, to personally present this vital topic to members.

This comprehensive debrief hones in on the key topics and themes discussed as part of the Creative Impact track at the Cannes Lions International Festival of Creativity 2023. Co-curated by WARC and LIONS, the track unpacked the role of creativity to drive business growth. It is your chance for access to an evidence-based review of the killer charts, expert points of view and inspiration from the Creative Effectiveness Lions to showcase techniques in practice.

What to expect
Gain unmissable insights on how to unpack how creativity is an input to business performance
Explore building brands and capturing attention in a platform era
Look to the lively future of brand advertising in a moment when many are declaring the concept dead
 

There'll be plenty of time for networking and breakfast too, with thanks to Ogilvy Hong Kong who are WARC 2023 number 1 network for effectiveness and number 1 most creative network.

Date: Wednesday 18 October

Time: 8:30am - 11:00am

Location: Ogilvy Hong Kong, K11 Atelier - Level 15, 728 King's Rd, Quarry Bay, Hong Kong

Hosted by: Geraldine Chew, GM - Branding and Corporate Communications, K11 and Board Member of The Marketing Society.

Thank you to Ogilvy Hong Kong for powering this experience and supporting the narratives of the marketing community.

Book your place

• Members: This event is complimentary as part of your membership, book now to reserve your place
• Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please register your interest by booking a place and we will contact you to confirm. Please note this option is only available to non-members who haven't attended a event in the last 12 months and are senior marketers (no sales roles).