Ed Pank

Ed opened the Asia Pacific office for WARC at the beginning of 2011 in Singapore, bringing the world’s most comprehensive marketing intelligence service to the region. Since then, the business has been expanding at a rapid pace with many new products and content initiatives, including the recent launch of the Lions Intelligence AI tool. In January 2024, he took on the additional role of SVP LIONS APAC to lead initiatives for all brands from Lions across the region, including WARC, Contagious and Cannes Lions.

Ed has an agency background. Before WARC, he was Managing Director of Bates in Singapore, where he led integrated teams to develop campaigns for Sony, Heineken, Nokia and the Singapore Pavilion at World Expo in Shanghai. Before moving to Singapore, Ed was based in London, where he worked for 14 years at Rainey Kelly/Y&R, latterly as Global Business Director for Land Rover, leading integrated teams to develop launch campaigns around the world.

Always a keen proponent of both creative and effective communications, he has won several awards throughout his career, including Effies for Sony and the Anti-Drugs campaign in Singapore. He has also judged for the Singapore Effies, Australia APG and MMA APAC awards, for whom he was additionally appointed as the Jury Chair for 2022.

Ed is an evangelist for creative marketing that matters, who regularly brings to life smart strategy and breakthrough creativity at marketing conferences across Asia Pacific.

In November 2024, he helped launch the Singapore chapter of the IAA as Vice President.