In today’s high-stakes, hyper-connected world, reputation can be won - or lost - in an instant. Yet too often, PR is treated like crisis response: reactive, defensive, and brought in after the damage is done. The reality? It should be a strategic engine for brand value.

But here’s the uncomfortable truth: many brands still see PR as damage control, not reputation leadership.

Join us for a candid, scenario-based, uncomfortable conversation in workshop format, where we’ll tackle the awkward, the under-discussed, and the often-ignored realities of reputation management.

Working in small groups, you’ll be challenged to respond to real-world situations—from influencer scandals and greenwashing accusations to media indifference and internal DEI backlash.

Come ready to question assumptions, confront uncomfortable truths, and rethink the role of PR in building reputation before, during, and beyond a crisis.