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Inspiring Minds with Richard Shotton [webinar]

Virtual Event

Webinar, 15 April, 3pm to 4pm

Our next Inspiring Minds session will be in the form of a webinar... A digital event that will help you understanding what drives decisions in marketing.

This one - hour webinar with Richard Shotton, Founder of Astroten, will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.

We’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.

You’ll leave the session filled with:

  • New ideas for creative
  • Effective approaches to your brief
  • An understanding of why your ideas will work

This webinar session will be chaired by Ian Greenhill, Co-founder and Managing Director of Studio Something and MSS Advisory Board Member.


Listen to the recording

Speakers

Richard Shotton

Author of The Choice Factory & Founder of Astroten

Ian Greenhill

Managing Director, Studio Something, Studio Something

Venue

Webinar
29 Buccleuch Pl, EH8 9JS, Scotland
Dress code
Business casual