Inspiring Minds with Richard Shotton [webinar]

Virtual Event

Webinar, 15 April, 3pm to 4pm

Book now

Our next Inspiring Minds session will be in the form of a webinar... A digital event that will help you understanding what drives decisions in marketing.

This one - hour webinar will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.

We’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.

You’ll leave the session filled with:

  • New ideas for creative
  • Effective approaches to your brief
  • An understanding of why your ideas will work

All our Inspiring Minds events are free for Members and for Non-Members. Bookings are now open via the book now button below.

Choose from a range of ticket options on our booking page

Book now


Richard Shotton

Founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing, Astroten


29 Buccleuch Pl, EH8 9JS, Scotland
Dress code
Business casual