Richard Shotton

Founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing, Astroten

Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising. The Choice Factory topped a global poll organised by ad agency by BBH to find the best book ever written on advertising.

Richard started his career 19 years ago, working on accounts such as Coke, Lexus and, before founding Astroten, a consultancy specialising in applying behavioural science to business problems. 

He tweets about the latest social psychology findings from the handle @rshotton.

Anyone who works in marketing is in the business of influencing decision - how can you do that...