Join us for the first Inspiring Minds session of 2025, exploring the art and science of effective brief writing.
As marketing gets ever more complex and teams ever more fluid, the ability to craft clear and compelling briefs is more crucial than ever. Whether you're in marketing, communications, or project management, mastering this skill can significantly enhance your ability to drive successful outcomes for your projects.
Workshop Overview:
Why We Write Briefs
Learn how clear objectives and expectations laid out in a brief can streamline workflows, allow your team to work together well, and ensure project success from inception to completion.
Principles of a Good Brief
Delve into the core principles that define a well-crafted brief. From defining objectives to knowing what to put in and what to leave out, discover how to structure a brief that acts as a roadmap for effective collaboration and execution.
The Three Levels of Brief Writing
Gain insights into the nuanced layers of brief writing—accuracy, clarity, and inspiration. Understand how accuracy ensures that information is precise and reliable, clarity facilitates seamless understanding among stakeholders, and inspiration motivates creativity and innovation within project teams.
Who Should Attend
This workshop is ideal for marketers across industries who are involved in project management, marketing, creative design, and strategic planning. Whether you're a seasoned practitioner looking to refine your skills or a newcomer seeking foundational knowledge, this workshop offers valuable insights applicable to diverse professional contexts. The session will be suitable for both client and agency.
Key Takeaways
By the end of this workshop, participants will be equipped with practical strategies and best practices to:
- Draft briefs that effectively communicate project requirements and goals.
- Enhance collaboration and alignment across cross-functional teams.
- Foster a culture of clarity and creativity in brief-driven initiatives.
EVENT DETAILS
📆 Wednesday 26 March
⏰ 09:30-12:30
📍 University of Edinburgh Business School
🎟️ Free to members
Facilitator
Our workshop will be facilitated by Jacob Wright - an independent marketing consultant and the former Chief Strategy Officer of BBH Singapore. Over 25 years as an advertising and marketing strategist he as worked at agencies such as Droga5, Mother, VCCP and Naked as well as a brief stint in the tech industry where he might have inadvertently helped elect Donald Trump. He's worked all over the world from Tokyo to Caracas with brands such as Gucci, Nike, IKEA, Johnnie Walker and Samsung. His work has gone viral on every platform from SMS to TikTok and he's won effectiveness awards from the IPA, APG, Effies and the Marketing Society. In his spare time he enjoys helping run a community farm and arguing about rap music on the internet.
If you are an individual member or a named member on a Business Team membership you can book your place online once logged into the website below. Please email us if you have any questions or issues.
We have a limited number of tickets available for non members. The cost is £85 + VAT and you can book below.
Speakers
