Jacob Wright is an independent marketing consultant and the former Chief Strategy Officer of BBH Singapore.  Over 25 years as an advertising and marketing strategist he as worked at agencies such as Droga5, Mother, VCCP and Naked as well as a brief stint in the tech industry where he might have inadvertently helped elect Donald Trump.  He's worked all over the world from Tokyo to Caracas with brands such as Gucci, Nike, IKEA, Johnnie Walker and Samsung.  His work has gone viral on every platform from SMS to TikTok and he's won effectiveness awards from the IPA, APG, Effies and the Marketing Society.  In his spare time he enjoys helping run a community farm and arguing about rap music on the internet.