Join us for an insightful breakfast discussing The Power of Marketing Measurement and the importance of effectiveness in performance to drive business impact.
With the marketing landscape constantly evolving, unpredictable shifts in consumer behavior, the plethora of channels and strategies available as well as the uncertainty and pressure of the economy, it's challenging for CMOs to determine the impact and effectiveness of their marketing activities.
THE AGENDA
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A knowledge sharing session led by Olivier Kuziner, Managing Partner APAC of Ekimetrics, presenting the latest creative trends and best practices around capturing effective attention in a platform era as well as provide insight into APAC's marketing benchmarks against industry standards
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A panel discussion with brand leaders, delving into the challenges and opportunities of measurement and how creativity and effectiveness is being measured and tied to ROI. Panelists include:
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Chiradeep (Chiro) Gupta, Vice President, Global Head of Media & Digital, Personal Care, Unilever
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Cheryl Lee, Regional Media Director, L'Oréal SAPMENA
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There'll be plenty of time for networking and breakfast too, with thanks to our partner Ekimetrics.
THE DETAILS
Date: Thursday 17 October
Time: 8.30am-10.30am
Venue: Mandala Club, 31 Bukit Pasoh Rd, Singapore 089845
BOOK YOUR PLACE NOW
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Who can book on to this event?
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
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For any questions, please email [email protected]
By Invitation: We welcome you to join this event if you have received an invitation by The Marketing Society Board Members, Speakers and Partners. The link to register will be in your invitation.
Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
In partnership with:
Speakers
Olivier Kuziner
Managing Partner APAC, Ekimetrics
Chiradeep Gupta (Chiro)
Vice President, Global Head of Media & Digital, Personal Care, Unilever
