Cheryl is a seasoned Media and Marketing professional with a robust background across Media Agency, Consulting and Clients. Over the years she has leveraged her expertise across multiple industries, including FMCG, Aviation, Financial Institutions, Automotive, Tobacco, Pharmaceutical, Consumer Electronics and Luxury. Cheryl leads the regions’ overall media strategy and brand building for L’Oreal SAPMENA. Her career is marked by a passion for innovation, staying at the forefront of emerging trends, and dedication to delivering impactful strategies. She is committed in shaping the next generation that can make a positive difference in the world of Media and Marketing.