Inspiration: A Global Conversation - Three Paths to Growth | Virtual
International
1:00pm to 2:00pm // 18 February 2026
Register now
Our Global Conversation series invites you to explore and debate the current opportunities and challenges facing our industry on a global level - whether that’s the economy, brand growth, sustainability, D&I, AI, future-proofing or any other of the many pecuniary issues affecting our community.
This month we are looking at Marketing that drives Growth, every marketer knows that growth doesn't come from doing more of the same. But where exactly should you push?
In this session, you'll hear about strategies that unlocked growth when conventional approaches hit a ceiling: purpose-led boldness, data-driven precision, or cultural responsiveness. Three different strategies. Three different markets. Three different growth ceilings broken.
Speakers to be announced soon.
Venue
Zoom Webinar(Link will be shared after booking)
Date
18 February 2026Time
1pm - 2pm GMT | 8.00am - 9.00am EST | 5pm - 6pm GST | 9pm - 10pm HKT/SGTDress Code
Smart CasualWhat to expect
You'll get specific, tactical detail.
Not vague inspiration. You'll hear the decisions, the obstacles, and how were navigated.
Learn from people doing this at scale.
These aren't theoretical cases. They're strategies that changed categories and rebuilt organisations.
See Marketers Who Mean Business in action
Hear from marketers in different regions having real conversations about real problems and solutions.
Why you should attend
This is your chance to get behind the work that actually moved the needle. You'll hear directly from the teams who created three campaigns that drove growth and understand the real story behind them: the thinking, the insight, the strategy that made it work and the hurdles they hit along the way.
These campaigns impressed us not just for creativity but for delivering real results and lasting change. Whether that meant transforming a business, shifting a market, or influencing society.
The focus is on impact and honesty. What did success actually look like? What didn't go to plan? How did teams navigate the messy reality of bringing bold ideas to life?
TICKET & PRICES
BUSINESS TEAM MEMBERS
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
SUBSCRIBERS/DIGITAL MEMBERS
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
CPD Learning Objectives
Hours
45 minutes
This session qualifies for 45 minutes of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
Learning Objectives
By the end of this session, participants will be able to:
1. Identify alternative growth strategies beyond traditional marketing tactics, including purpose-led innovation, data-driven decision-making, and culturally responsive approaches that have driven breakthrough performance in diverse markets.
2. Analyse real-world examples of growth-focused marketing campaigns, understanding the strategic choices, challenges encountered, and the measurable impact these approaches delivered.
3. Evaluate how purpose, data and cultural insights can shape strategic direction, enabling more effective targeting, relevance and competitive advantage.
4. Translate peer learning into practical actions, applying learnings from global marketers to inform planning and execution in participants’ own organisations.
5. Strengthen global marketing perspective and adaptive thinking, by engaging with diverse insights and strategic frameworks that support sustainable growth in an evolving business environment.
