Accelerate: Learning Lab The Incredible, invisible power of sound | Virtual
International
2:00pm to 3:30pm // 13 January 2026
Register now
Join us for this essential 90-minute deep dive into the fast-growing discipline of Sonic Branding and discover why leading brands worldwide are making sound a non-negotiable part of their identity, led by Colleen Fahey, Managing Director U.S., and Daina Todorovic, Chief Client Officer U.S., both from Sixième Son.
You’ll hear how brands are deploying sound and music, not just as accompaniment to content but as powerful branding tools. You'll get the inside scoop on the method by which The Marketing Society arrived at our inspiring new sound. And you’ll learn how you can begin to take steps today toward building a strong sonic identity
Venue
Zoom WebinarDate
13 January 2026Dress Code
Smart CasualTICKET & PRICES
Business Team Member
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
INDIVIDUAL MEMBERS
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
MEMBER PLUS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
MEMBER ACCESS ALL AREAS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
SUBSCRIBER/DIGITAL MEMBER
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
CPD LEARNING OBJECTIVES
HOURS
1 hours
This session qualifies for 1 hour of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
Learning Objectives
1. Define the discipline of sonic branding and explain the three key commercial and cultural factors driving its accelerated global traction.
2. Differentiate between the passive use of sound (accompaniment) and the active deployment of sound as a strategic, powerful brand asset.
3. Outline the structured, methodical process necessary for the development and implementation of a unique sonic identity, informed by an agency-side case study.
4. Identify three tangible, immediate steps an organization can take today to initiate the process of building or auditing a stronger, more cohesive sonic identity.
5. Evaluate the essential characteristics of a highly recognizable and ownable brand sound, applying these criteria to various industry examples presented during the session.
