Accelerate: Learning Lab The Incredible, invisible power of sound | Virtual

International

2:00pm to 3:30pm // 13 January 2026

Colleen Fahey and Daina Todorovic

Join us for this essential 90-minute deep dive into the fast-growing discipline of Sonic Branding and discover why leading brands worldwide are making sound a non-negotiable part of their identity, led by Colleen Fahey, Managing Director U.S., and Daina Todorovic, Chief Client Officer U.S., both from Sixième Son.

You’ll hear how brands are deploying sound and music, not just as accompaniment to content but as powerful branding tools.  You'll get the inside scoop on the method by which The Marketing Society arrived at our inspiring new sound. And you’ll learn how you can begin to take steps today toward building a strong sonic identity

Venue

Zoom Webinar

Date

13 January 2026

Time

 2pm- 3.30pm GMT| 6pm - 7.30pm GST | 9am-10.30am EST

Dress Code

Smart Casual

TICKET & PRICES

Business Team Member

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INDIVIDUAL MEMBERS

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MEMBER PLUS

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MEMBER ACCESS ALL AREAS

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SUBSCRIBER/DIGITAL MEMBER

This event is not available for your tier of membership, consider upgrading by contacting [email protected]

CPD LEARNING OBJECTIVES

HOURS

1 hours This session qualifies for 1 hour of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.

Learning Objectives

1. Define the discipline of sonic branding and explain the three key commercial and cultural factors driving its accelerated global traction. 2. Differentiate between the passive use of sound (accompaniment) and the active deployment of sound as a strategic, powerful brand asset. 3. Outline the structured, methodical process necessary for the development and implementation of a unique sonic identity, informed by an agency-side case study. 4. Identify three tangible, immediate steps an organization can take today to initiate the process of building or auditing a stronger, more cohesive sonic identity. 5. Evaluate the essential characteristics of a highly recognizable and ownable brand sound, applying these criteria to various industry examples presented during the session.