Save the day for something different, we’re bringing The Digital Day Conference to Singapore for the first time, after a successful run across our Scotland, England and UAE hubs.
With thanks to our headline partner, IAS, join us for a morning designed to inform, inspire and to discover and overcome the challenges that we all face in the digital marketing world.
What is The Digital Day Conference?
We know that the biggest challenge for marketing leaders right now is simply keeping up. Digital Day is curated to help cut through the noise and help you embrace the opportunities that work best for you. We've handpicked an amazing collection of digital thought leaders, experts and changemakers, who will demystify, simplify, and help you learn the digital opportunities that work best for you.
Why should you attend this event?
Join us for a morning of much-needed connections, thought-provoking conversations and insightful power packed talks.
We know how busy marketers are so we have power packed the morning with a mix of presentations, panels, and opportunities to meet and connect with other marketers, designed to inspire and challenge you.
The Details:
Date: Thursday 18 April 2024
Time: 9am-1pm
Venue: National Gallery Singapore
Hosted By: Matthias Blume, VP of Marketing Coca-Cola, ASEAN & South Pacific & Board Member of The Marketing Society
Agenda:
A morning of 'everything and anything' to show reflection on just how wide the digital marketing landscape has become! We'll be delivering power packed and punchy content to help you untangle the challenges and gain new ideas.
- 9:00am – Doors open
- 9:35am – Welcome Address with Matthias Blume, VP of Coca-Cola ASEAN and South Pacific & Board Member of The Marketing Society
- 9:45am - Creativity Sparks Connection with Jimmy Lee, Head of APAC Global Clients, Creative Shop, Meta
- 10:10am - Attention unlocks Quality Reach with Laura Quigley, IAS
- 10:35am - Gaming for Good with Louis Piereck, Senior Global Brand Director, Vaseline | Unilever & Stephan Schwarz, Creative Director, Ogilvy Singapore
- 10:55am - The Genius Gridlock of AI with Dominique Rose Van-Winther, The Hoffman Agency
- 11:20am - Shoppertainment: The future of content driven commerce with Manas Sabnis, Head Brand, Content and Creative SEA, TikTok
- 11:35am - The Digital CMO with Megan Reichelt, Country Manager SEA, HK & Taiwan, IAS and Siew Ting Foo, Global Chief Brand Officer and Head of Insights, HP
- 11:50am – Closing Address with Matthias Blume, VP of Coca-Cola ASEAN and South Pacific & Board Member of The Marketing Society
- 12:00pm – Connections & Conversations with Lunch
- 1:00pm – Doors close
Session Details:
- 9:45am: Creativity Sparks Connection with Jimmy Lee, Head of APAC Global Clients, Creative Shop for Meta
Creativity is the essential spark in igniting connections between brands and people and the ability to innovate and captivate has never been more critical.
In this keynote session, we will learn about three core principals, from adopting a 'social first' storytelling strategy for authentic engagement, collaborating with influencers & content creators and staying atuned to cultural trends.
- 10:10am: Attention Unlocks Quality Reach with Laura Quigley, SVP APAC for Integral Ad Science
In today's digital marketing landscape, attention has emerged as the hottest topic in digital advertising, captivating marketers and experts alike. However, understanding and optimising attention is far from straight forward - its a multifaceted challenge with diverse perspectives within the industry. In this keynote session, we'll delve into the complex realm of attention, explore evidence-based strategies that empower marketers to amplify quality reach, campaign effectiveness and successfully capture consumer attention.
- 10:35am: Gaming for Good with Louis Piereck, Senior Global Brand Director for Vaseline | Unilever and Stephan Schwarz, Creative Director for Ogilvy Singapore
When Thailand's key publisher, Bangkok Post, put out a front cover call for help to replenish the Thai Skin Bank with skin donations to save burn victims, Vaseline decided to answer the call by creatively tapping into the gaming community. Cue the campaign, 'Skin for Skin'. In this moving storytelling session, we'll hear how Vaseline encouraged Thai-based gamers to delete their in-game cosmetic changes to characters or items called 'skins' to raise awareness of the critical scarcity of skin donations.
- 10:55am: The Genuis Gridlock of AI with Dominique Rose Van-Winther, The Hoffman Agency
Fight the information overwhelm of AI, cutting through the noise straight to signal: where to start and how we can evolve with this tech. We'll talk levels of your AI strategy; personal, team, product, company, category. See actionable AI approaches, while we spotlight trailblazers in the space. Dive into the future where AI isn't just an option - it's the blueprint for marketing mastery.
- 11:20am: Shoppertainment: The future of content driven commerce with Manas Sabnis, Head of Brand, Content and Creative SEA, TikTok
Shopping and entertainment = Shoppertainment, a new term coined by consumers. Hear the latest insights into the evolving commerce landscape that is innovating from exposure to transaction and impression to connection. We'll present the consumer shopping behaviours and how brands can leverage the power of content to deliver results.
- 11:35am: The Digital CMO with Megan Reichelt, Country Manager SEA, HK & Taiwan and Siew Ting Foo, Global Chief Brand Officer and Head of Insights, HP
In this fireside chat, we'll discuss the evolving and most misunderstood role of the CMO. Hear what is important (and never changing) and how today's CMO functions from Technology, Data, Science and Creativity is what fuels and drives business.
- 12:00pm: Connections & Conversations Lunch
As always, the very essence of The Marketing Society is to bring the marketing community together for meaningful connections and conversations. Stick around and enjoy lunch whilst connecting with like-minded industry peers.
BOOK YOUR PLACE NOW!
Who can attend this event?
- Members of The Marketing Society: This event is complimentary as part of your membership.
- By Invitation: We welcome you to join this event if you have received an invite by The Marketing Society Board Members, Speakers or our relevant partners.
- Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior marketers (no sales roles).
The Digital Day Conference in Singapore is in partnership with:
OUR SPEAKERS
