Manas Sabnis is the Head of Brand & Creative at Global Business Solutions for TikTok. He leads a team of marketers, creatives, and strategy specialists in TikTok for Southeast Asia. Manas's passion for tech has enabled him to spend the last 16 years leading sales and creative teams at Google, GroupM, and Disney, across India, LATAM, and Southeast Asia. A creative at heart, with a passion for learning new subcultures and how they impact our social fabric, he spends his time building Legos, and believes the greatest source of his creativity is his 9-year-old.