Inspiration: Changemakers Conference 2026 | Dubai

CHANGEMAKERS CONFERENCE: AMBITION
A rallying cry for marketers to reclaim their rightful place at the heart of business growth, leadership and societal progress. This is not ambition in its outdated, aggressive form, but ambition rooted in purpose, culture and collective progress. It's about leaders who drive growth while shaping organisations, brands and societies for the better.

"The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark." Michelangelo
 

WHY AMBITION? 

• Marketing sits at the heart of business growth, leadership and societal progress - yet too often underplays its own impact.
• In a time of uncertainty, transformation and pressure, ambition reconnects confidence with responsibility.
• Ambition is about aiming higher - for our businesses, our careers, our industries and our communities.
• It’s about restoring pride in what marketing can achieve and telling those stories more boldly.
• Ambition gives marketers permission to be confident about their role in shaping the future.
• Growth, innovation and progress don’t happen by accident - they require belief, drive and the courage to set meaningful goals.
• The Changemakers Conference puts ambition on the table to reset expectations, reframe leadership and challenge our industry not to aim too low — and reach it.

Ambition for our careers.
Ambition for our brands and businesses.
Ambition for the future of work and growth.

For marketers who mean business.