Source: Impact X Digitas

The Impact Balancing Act: How can marketers deliver cultural and commercial impact?

11 June, 9:30am to 11am

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The meaning of impact is evolving – stakeholders are prioritising Cultural Impact (the environment, society and employees) alongside the more established Commercial Impact (revenues and profit). However, balancing this isn’t easy and research reveals the pressures businesses face in finding the right mix.

Digitas - in partnership with The Marketing Society - recently surveyed 400 marketers at large brands across a range of sectors, including: Financial Services, Health, Travel and Retail to reveal how the meaning of impact is evolving across each sector.

The survey results indicate that:

97 out of 100 business leaders emphasize the pivotal role of internal culture in meeting evolving customer demands.
With technological impact leading the charge at 46%, businesses in 2024 are primed for innovation.
An overwhelming 86% of leaders affirm that organizations focusing on both cultural and commercial impacts are destined for enduring success.
Join us for breakfast as we share insights from the report and discuss the findings with our panel of experts as we explore the changing meaning of impact and the opportunities this presents for marketers to simultaneously define and deliver against commercial and cultural objectives.


Date: Tuesday 11th June

Time: 9:30 am - 11:00 am

Location: Digitas UK Headquarters, 40 Chancery Ln, London WC2A 1JA

The Marketing Society Digitas