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A Global Conversation: Success in the Age of Customer Experience

in partnership with Accenture Interactive

Streaming Globally, 29 September, 1pm to 2pm

To succeed, marketers must consistently keep pace with an ever-changing customer.  

The rapid change in customer expectations, fuelled by the exponential technological advances, data and analytics and new business models, is challenging every marketer to reimagine day-to-day experiences and transform how they work.
 
Discover how to outperform your competitors in the demanding age of customer experience. In partnership with our friends at Accenture Interactive, this thought-provoking session will also explore why leading businesses are moving from Key Performance Indicators (KPIs) to Customer Performance Indicators (CPIs). CPIs are a simple, yet powerful approach that enables you to put customers at the heart of everything you do and deliver what matters for both them and your company, while fuelling growth. 


Featuring:

  • Nina Holdaway, Managing Director, Accenture Interactive
  • Saurabh Singhal, Global Head of Marketing, DBS Bank (APAC) 
  • Maria Gedeon, CMCO, Chalhoub Group (MENA)

Timings: 8am (EDT) | 1pm (BST) | 4pm (GST) | 5.30pm (IST) | 8pm (SGT & HKT)


Background on our Global Conversation series

Our Global Conversation series allows marketers to explore the opportunities and challenges currently being presented to us at a global level from the Economy, Brand Survival, Long Term Impact & Sustainability, Team Management, Diversity & inclusion, Future Proofing and more – we talk about the issues that are affecting marketers right now at a global and a local level. Every month we discuss the topics that are at the forefront of our marketer’s minds.


Book now via the button below

Members: Your place is complimentary as part of your membership. Book now via the button below
Non-members: Register your interest below and a member of the team will be in touch.

 

Speakers

Nina Holdaway

Managing Director UKI & Nordics

Maria Gedeon

Chief Marketing & Customer Officer, Chaloub Group

Saurabh Singhal

Global Head of Marketing

Partners

Venue

Streaming Globally