Advertising Week Europe 2026: AI’s Next Leap for Marketing Leaders
England
2:20pm to 2:50pm // 24 March 2026
Register Your Interest
Join us at Advertising Week Europe 2026 for AI’s Next Leap for Marketing Leaders, a fast-paced, insight-rich conversation for marketers ready to turn AI’s promise into real commercial impact.
Hear from brand leaders who are already rethinking how they create, engage and grow with AI at the heart of their work. Expect fresh perspectives, relatable success stories and practical takeaways as we explore the creative breakthroughs and business gains AI is enabling and what’s on the horizon for marketers who mean business.
Featuring a line-up of expert speakers including:
Mark Given, Chief Technology, Data & Marketing Officer, Sainsbury’s & Argos
Rebecca Dibb-Simkin, Chief Product and Marketing Officer, Octopus Energy
Venue
180 Strand,London,
WC2R 1EA,
United Kingdom
Date
24 March 2026Time
14:20-14:50pmDress Code
Smart CasualWhat to expect
A clear view of where AI is delivering real value in marketing today beyond the hype and headlines.
Practical examples of how leading brands are using AI to improve creative output, customer engagement and operational efficiency.
Insight into the commercial impact of AI, including how it can support growth, speed and smarter decision-making.
A forward-looking understanding of what’s next, helping marketing leaders prepare for the capabilities and opportunities on the horizon.
TICKET & PRICES
INDIVIDUAL MEMBERS
Your ticket is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
BUSINESS TEAM MEMBERS
This event is included in your membership, please make sure you are logged in and then click on Book your ticket at the top of the page.
NOT YET A MEMBER?
Our events are predominantly for our members but please register your interest (via the button at the top of the page) and one of our team will be in touch to confirm if a place is available.
SUBSCRIBERS/DIGITAL MEMBERS
This event is not available for your tier of membership, consider upgrading by contacting [email protected]
CPD Learning Objectives
Hours
20 minutes
This session qualifies for 20 minutes of self-declared CPD learning. Please check with your professional body if this activity qualifies under your scheme and retain this summary as confirmation for your CPD records.
CPD Learning Objectives
By the end of this session, participants will be able to:
1. Understand where AI is delivering real commercial value in marketing today
Identify practical use cases of artificial intelligence that go beyond hype, showing how leading brands are applying AI in creative, engagement and operational contexts.
2. Analyse AI’s impact on creative and customer engagement outcomes
Evaluate examples of how AI has been used to improve creative output and deepen customer interactions, informing participants’ own strategic planning.
3. Assess the role of AI in driving growth and efficiency
Examine how AI can support commercial growth, speed decision-making, and enhance operational efficiency within a marketing function.
4. Explore forward-looking AI capabilities and trends
Gain insight into emerging AI developments and future opportunities that marketers should be aware of to maintain competitive advantage.
5. Translate AI insights into actionable strategies
Draw practical takeaways from industry leaders’ experiences to inform the adoption and integration of AI within participants’ own teams or organisations.
What is the Nearest Tube?
Holborn, Covent Garden
