Dubai: Cultural Transformation with Landor

Capital Club, 17 September, 6:30pm to 9:30pm


We are back for a second session in our Brand Conversations series with Landor exploring ‘Cultural Transformation’.

In partnership with our friends at Landor, Brand Conversations is a bi-annual series created to inspire, educate and engage leading marketers in the UAE on brand strategy.

Landor conducted an interview-based study with founders of 10 unicorns across EMEA to understand the principles of high-performance cultures. 

We will share and discuss the key findings with our exciting panelists Aura Lunde, Director of Organisational Performance at Careem, Fadi Ghandour, Founder of Aramex and major investor in ME start ups (including Careem), Pete Lysak, Head of Marketing and Digital, flyadeal and Eissa Khoury, Executive Director, Culture & Engagement, EMEA.

Join us to learn how some of the most successful companies in high growth environments leverage culture as a driver of business performance.


This event is included as part of your membership. Reserve your place: book online or email [email protected]. If you're not a member and interested in joining please contact our Head of Global, Alasdair.



Eissa Khoury

Executive Director, Landor

Aura Lunde

Director of Organisational Performance, Careem

Pete Lysak

Head of Marketing and Digital, flyadeal

Fadi Ghandour

Managing Partner, Wamda Capital


Capital Club
Building # 3,312th Rd,Gate Village,Dubai International Financial Centre, UAE
Dress code
Business Dress