Digital IQ - Andragogy and Marketing Society Scotland Partnership Event

Measure your digital skills gap to emerge stronger

2021 is continuing to see organisations accelerate their digitisation to match the rapid changes in customer behaviour, placing increased pressure on marketing professionals, agencies, and brands to increase their digital skills. The Marketing Society Scotland has teamed up with Andragogy.co to provide members a ground breaking yet simple way of assessing and measuring their digital marketing and analytics skills. Andragogy has a unique managed learning model that blends practicing experts with industry-verified content and AI-powered technology to accelerate learning.

Join us on February 15th at 11am for a webinar where you can find out how to measure and plug your digital skills gap. Anneli Ritari-Stewart, Managing Director of Andragogy.co will host this session to present the findings of our digital skills survey and showcase how you can make training effective by using a data informed approach powered by Digital IQ. You will also be presented case studies from NatWest and Yard Digital showing how they have implement a data informed, progressive approach to learning and development which helps both individuals and organisations to emerge stronger.

In this session you will:

- Be presented the results from our digital skills survey which will help you compare how progressive your company is when it comes to the development of people.

- Learn how to implement a data informed approach to learning and development.

- Understand how Digital IQ skills assessment can provide you with the insights you need to perform better.

- Hear from Calum Sutherland, Digital Marketing Performance Lead at NatWest how a data driven approach to people development has been implemented with his team and the benefits that brings.

- Be presented a case study by Sarah Curds, Director and training lead for Yard Digital together with Rona Leslie Marketing Manager at Yard. Together they will showcase how the team’s digital skills improved by 43% across the team in just 5 months.

- We will tell the story of Yard team members learning journey’s and how people managed achieve digital marketing accreditations during the pandemic.

- Learn how to gain access to personalised tailor made training programmes designed to help you develop the skills and knowledge you need to perform at your peak.

The event will be chaired by Anneli Ritari-Stewart, Managing Director, Andragogy.co.