With over 20+ years of marketing and leadership experience having worked with agencies part of the Publicis and Dentsu networks, Anneli has a proven track-record of driving performance for global brands. Anneli joined Royal London 2.5 years ago as Head of Digital Marketing where she leads the digital transformation and experience, the digital estate and digital marketing channels teams. Anneli is part of the group's AI strategy working group and she is also leading a project that is pioneering the use of generative AI for marketing in an ethical and responsible way. Anneli is Chair of the DMA in Scotland. (17) Anneli Ritari-Stewart | LinkedIn