Calum leads Digital Marketing at NatWest Group (Retail Bank). Over the last decade his background has mainly focussed on Digital Performance Marketing working for brands such as Tesco & Emirates Airline. Obsessed with innovation and data to create work that really matters for both the organisation and his team, he has been working with Andragogy to implement a data-informed approach to learning to ensure his team has got the competence and knowledge to continually deliver optimum results.