Creativity Will Save Our Planet

27 September, 5:30pm to 7pm

Marketers are masters of creativity. We look at things from a different perspective, always with a glass half full. The creative process is one of opening to possibilities and with the dire state of the planet, the sustainability squad at the Marketing Society have come together to host a very exciting virtual event that will bring together creative climate-related campaigns and innovations that span many industries.

Join us on Wednesday 27 September at 5:30-7pm GST (virtual) to hear from the following marketing changemakers:

  • Sasan Saeidi, CEO of Wunderman Thomson in New York & Global Client Lead on Coca Cola. Sasan is the World President & Chair of the IAA (International Advertising Association) and will be present to share case studies from Cannes on how brands are embracing sustainability as part of their purpose.
  • Melanie D’Souza, Executive Director Destination Marketing at The Royal Commission of AlUla, will talk about this unique Saudi destination and how, through its design and marketing, is helping the world re-imagine how it thinks about sustainability. AlUlah brand is focusing on a “solution-driven” proposition for a harmonious co-existence between humans and nature.
  • Dr Saeed Alhassan, a full professor in the chemical engineering department at Khalifa University; and Founder and CTO of Manhat, a DeepTech start-up based in Abu Dhabi that focuses on natural water distillation. Dr Saeed is the mastermind behind many UAE-based approaches to maximize the efficacy of existing water resources and sustainability and ensuring water security.


Taking place on 27 September, 5.30 – 7pm.


Members: This event is complimentary as part of your membership, book now to reserve your place

Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and offer a chance to meet and connect with great minds. If you are interested in joining us as a taster of the value membership can offer, please register your interest to [email protected] and one of our team will be in touch to confirm if a place is available.