Changemakers Conference | Scotland

New for 2024, join us at the Marketing Society Scotland Changemakers Conference on Tuesday 22 October. 

This year our theme is IMPACT: the very essence of what being a marketer is all about.

Whether it’s impact on organisations, on society, resolving negative impacts or leading with personal impact; the influence and impact of a marketer is felt in every function of our businesses in the way we create value for not just our brands and our people but for society around us.

In our conference we will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas and revolutionary thinking that will help you do well and do good.

We have gathered our industry's best and brightest for the marketing day out. Experience the stories of entrepreneurs and experts, mischief-makers and groundbreakers, all making change happen today.

Topics and speakers include: 

• Navigating the Political Landscape: Fergus Mutch from True North will explore how political trends, policies, and public sentiment shape consumer behaviour and market dynamics, emphasising the need for marketers to adapt to changes such as regulations, social movements, and geopolitical events.
• Maximising Brand Impact through Sustainability: Zoisa North-Bond from Octopus Energy will share how sustainability can drive brand success and customer loyalty by aligning marketing efforts with eco-conscious values.
• The B Corp Movement: A panel featuring Rationale, Muckle Media, Material and Always Be Content discuss how B Corp certification helps brands stand out by demonstrating commitment to social and environmental responsibility, building trust with ethically conscious consumers.
• Doing Business the Wrong Way: Kevin Lynch of The Wrong Agency will present his unconventional approach to running a business that defies traditional success metrics, emphasising creativity and fun over conventional business practices.
• Delivering Impact: The Deliveroo Story: Michelle Lavipour will share how Deliveroo transformed the food delivery industry by connecting consumers, merchants, and riders, shaping consumer habits and brand evolution.
• Brave Leadership: We'll hear from David McQueen who discusses the power of courageous leadership in driving innovation and fostering adaptability within organisations, particularly in times of uncertainty.

Plus more to be announced soon

HEADLINE SPONSOR

JACK RYAN is a leading independent full-service advertising agency. With over a century of collective media innovation experience spanning numerous sectors, their journey with clients ranges from strategy development to comprehensive media reinvention. JACK RYAN take pride in facilitating transformational shifts that are durable, quantifiable, and in harmony with strategic goals.

Session sponsor

Ticket details

Member tickets: £199+VAT
Non Member tickets: £249+VAT

​​​​​​If you have tickets as part of your business team package, we will be in touch soon to confirm details.