Being Bold in B2B GCC | Virtual
UAE
12:00pm to 1:00pm GST // 31 March 2026
Register Now
Across the Middle East, the gap between B2B and B2C is narrowing, with audiences expecting the same clarity, speed and relevance regardless of sector, while teams manage longer cycles, complex offers and growing pressure to deliver
Join The Marketing Society for a live virtual session with Tricia Weener as she shares what it takes to lead across both B2B and B2C when the sector, audience and expectations keep shifting, drawing on a career that spans banking, law and transport and offering a rare chance to hear directly from someone who has led at the top of each
Most marketers build depth in one space, Tricia chose a different route and led across three, bringing a clear view on what carries across sectors and what needs to change depending on the audience and business model
This session is practical and straight talking, built on real experience with takeaways you can use straight away whether you work in B2B, B2C or both
Venue
ZoomDate
31 March 2026Time
UAE 12:00-1:00pm GST | KSA 11:00am -12pm AST | UK 9:00-10:00am BST | Singapore / Hong Kong / China (SGT/HKT/CST): 4:00–5:00 PMDress Code
Smart CasualWHAT TO EXPECT
Tricia will share her leadership journey across banking, transport and legal services - and how marketing shifts between consumer and professional services environments. She will cover:
The realities of stepping into a new sector
What stays constant in marketing leadership
How to translate complex services into clear value
The pressures and pace of professional services firms
AI in legal - what’s happening now and what to watch
TICKET & PRICES
MEMBERS
This event is complimentary as part of your membership—book now to reserve your place. By clicking the “Register Now” button, you will be redirected to a Zoom registration page where you will need to fill in your details. If you face any issues, please email [email protected]
NON-MEMBERS
Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please request to join by clicking BOOK NOW or email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
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