Tricia Weener is Global Head of B2B Marketing for HSBC and has been with the HSBC Group in various marketing leadership roles for the last 10 years. Tricia’s 25 year career includes her founding her own successful creative services agency in London, as well as working in senior leadership roles client and agency side across numerous industry sectors including; financial services, retail, luxury goods, drinks, FMCG, travel and sport.
She is a Fellow of the Chartered Institute of Marketing and the Marketing Society, Chair of the Marketing Society, Asia and Chairs the BritCham Marketing & Comms Committee in HK.
Tricia is an advocate for diversity and inclusion in the work-place, as well as being a Sustainability Leader for the HSBC Group.