Tricia Weener

Global Head of B2B Marketing, HSBC

Tricia Weener is Global Head of B2B Marketing for HSBC and has been with the HSBC Group in various marketing leadership roles for the last 10 years. Tricia’s 25 year career includes her founding her own successful creative services agency in London, as well as working in senior leadership roles client and agency side across numerous industry sectors including; financial services, retail, luxury goods, drinks, FMCG, travel and sport


A roundup of our latest Global Conversation: flexibility, agility and purpose, what we do now will define our future success.
On Wednesday 24 June we will be hosting a global conversation with representatives from our global boards in New York
Continuing our long-standing partnership with Advertising Week, for 2020 we return to host a virtual session.
From establishing consistent culture to ensuring our businesses are agile enough to adapt...