Of the many trends and topics that have dominated the marketing dialog in 2021, the topic of the Metaverse, powered by Web 3.0, has reached a fever pitch.
Open, interoperable, virtual engagement has seen innovative technology companies, global brands, and new-age creatives combining their efforts to create experiences and virtual commerce in the virtual realm.
In September 2021, we lead a panel discussion titled “The Metaverse: What it Means for Marketers” featuring executives and thought leaders from Group One, Coca-Cola, Culture Group and Holland & Marie. Speakers and over 100 attendees explored the opportunities for marketers in the region and the key takeaways for brands as we journey into the Metaverse.
In the space of a few short months since then, there has been an explosion of brands entering the metaverse:
From Adidas's collaboration with the Bored Apr Yacht Club to Nike's acquisition of a virtual sneaker company RTFKT to Christie's partnership with NFT marketplace OpenSea to companies launching their own internal metaverse business units to even seeing Chief Metaverse Officer appointments, the space is showing no signs of slowing down.
Join us for what will undoubtedly be a fascinating (and at times baffling) discussion on what this means for marketers and brands who are still on the fence and how they might be able to dip their toe into the virtual waters of Web 3.0.
As ever, our Monthly Circles gather our community together to discover best practice, new perspectives and the chance to collaborate to solve common challenges. Led by members, for members, this open discussion allows everyone to speak up and share their thoughts. Spaces are limited, so secure your ticket now to book your ‘seat’ at the table.
- Andrew Au, The Marketing Society Board Member, Singapore (Host)
- Darren Chuckry, The Marketing Society Chair, Hong Kong (Host)
- Sébastien Borget, Co-founder and COO, The Sandbox
- Guy Parsonage, Partner and Experience Consulting Leader, PWC
Date: Thursday 24 February
Time: 4pm - 5pm (SGT & HKT) | 8am - 10 am (GMT) | 12 - 1pm (GST) | 1.30 - 2.30pm (IST)
Format: Virtual (Zoom)
About the series
At the start of the 2021, we asked our members what they wanted to see more of in 2021. They asked for subject-matter experts, to converse with fellow members and share knowledge—and so, our Member Circles sessions were created.
Each month, we come together as a community to discover best practices, new perspectives and collaborate to solve common challenges. The sessions are limited in numbers to ensure that everyone is able to have a voice, share challenges, seek advice and spend time with your peers.
The sessions are run with a few experts on the topic to guide the conversation and provide insights, tips and solutions but ultimately it is an open discussion format, led by our members for our members.
Book your place
Members your place is complimentary as part of your membership, secure your seat here.
Not a member? Don't worry, we have some spaces available for like-minded marketers to join the conversation, contact the team at [email protected] and they will happily help.