Amplify Marketing Festival 2022

University of Edinburgh Business School, 25 August, 1pm to 5:30pm


We are delighted to be back in the room and making waves with a mixture of old favourites, like the Ogilvy Lecture and the Clients vs Agencies Creative Challenge, as well as a couple of exciting new formats.

Our Amplify Marketing Festival will return to the University of Edinburgh Business School on Thursday 25 August during the Edinburgh Festival.


University of Edinburgh Business School
29 Buccleuch Pl, EH8 9JS, Scotland
Dress code


The Ogilvy Lecture - 1pm

The Ogilvy Lecture is our way of expressing our enthusiasm to preserve and promote David Ogilvy’s legacy. As a proud and passionate self-claimed Scot, and one of the most famous names in advertising, David Ogilvy is an inspiration to many in our industry. This year we have an incredible speaker lined up in Sarah Warby, Chief Customer Officer at Nando's. Sarah will be introduced by Paul O'Donnell, outgoing Chairman of Ogilvy EMEA. Starting her career as Brand Manager for Unilever, Sarah lived in Australia for a while before taking on roles as Marketing Director at Heineken, CMO at Sainsbury’s, helped to launch a FinTech start-up, became CEO of Lovehoney and moonlighted as a welder in South Wales. She’s also currently a Non-Exec Director at Moneysupermarket plc and Chair of the Marketing Academy Fellowship alumni council.

Celebrating Craft - 2.45pm

Central to great marketing is a well-crafted idea. At this exciting new addition to Amplify we will celebrate the craftmanship involved in bringing great ideas to life. The writers, the photographers, the film-makers. At this event we will recognise some of the great creative talent we have in Scotland. Keep an eye out for speaker announcements coming in the following weeks.

Clients vs Agencies Creative Challenge – 4.15pm

Now in its 8th year, this hotly contested competition is always one of our most popular events of the year, with the teams pitching award winning campaigns from across the world and encouraging our audience to vote for their ideas. The client’s won last year making the current score Clients – 4, Agencies – 3. This year our Star Awards Rising Stars and Future Leaders are battling it out. We'll be announcing the teams very soon so watch this space...

The Big Comedy Blowout in support of Stand Up to Cancer – 6.30pm

We are very excited to introduce this new comedy quiz sponsored by 4Sales and hosted at an Assembly venue in the heart of George Square. The quiz entry money will be donated directly to Stand Up to Cancer, a fundraising campaign that brings the UK together to speed up progress in life-saving cancer research.