It's time to get personal

 Watch Me Think's CEO, Alistair Vince, says the long term effects of lockdown are yet to be fully understood, and we should look to a work-life blend, not balance. And it's time for brands to be more personal and less transactional

Fags and Bags. I can classify change in terms of fags and bags. You see, up until recently, one of my biggest behavioural shifts involved me taking my own bags to the supermarket. Then, on carrying it home, I can avoid multiple dog-mines on the path, safe(ish) in the knowledge they’re all in little plastic poo bags. My guilty pleasure would be to stop by the pub on the way. Secure in the knowledge that on finally arriving back home (“where've you been all this time?!”) that the only tell existed on my breath, and no longer on my clothes courtesy of the 40-a-day chap who was always propping up the end of the bar.

Of course, these shifts had the benefit of a law to make them happen. And everyone had plenty...