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Can marketing reinvent consumerism?

Can marketing re-invent itself, encourage people to buy less, and help the planet recover?

Rhiannon Davies Shah of WWF-UK explores marketing’s biggest challenge in the decade ahead. Can marketing re-invent itself, encourage people to buy less, and help the planet recover?


Brands show people a brave new world of what’s possible.

It’s been the same since the first ads sold Hoovers and washing machines to housewives in the 1950s .

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