Hollow brands, cultural change and the new era of marketing leadership, by Dom Boyd, UK Managing Director Insights at Kantar
As revolutions go, the signal for this one was relatively inauspicious.
An unmarked A4 letter through the letterbox.
It read: “Hi, this is Tracy from No 22 XXXX Road. I hope you are keeping well. If not and you need any assistance, please let me know. I’ve set up a WhatsApp group for our road’s residents, so that everyone can feel supported. Many have really embraced the spirit of community it’s offered. If you’d like to join, please message me on (mobile number). Thanks”
Covid-19 has done many things to so many people. But perhaps something that’s becoming clear is that this it’s more than a disease. It also marks a disruption. A fundamental shift not just in markets or new consumer behaviours, but in our collective psyche. A shift towards the importance of community. Of togetherness. And of responsibility and having a duty of care towards each other. We can see it in...
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