Dom Boyd

UK Managing Director, Insights, Kantar

Dom is Kantar UK Managing Director Insights, helping clients deliver transformational marketing, CX and innovation.

A recent Chair of strategy industry body the APG, he was previously Chief Strategy Officer at Publicis Poke and Group Head of Strategy & Innovation at adamandeveDDB – Campaign magasine’s Agency of the Decade - helping brands including Volksagen, John Lewis, UK Government, Aviva and Tourism Ireland create famous work.
A five times IPA Effectiveness award winner, Dom is a regular industry writer, awards judge, behavioural economics practitioner and guest editor of WARC who counts DJing and bringing up two kids as a continuous work in progress.

Hollow brands, cultural change and the new era of marketing leadership, by Dom Boyd, UK Managing Director Insights at Kantar