Elle McCarthy

Head of Brand Transformation, Electronic Arts

Elle McCarthy is an advertising planner and writer. Her work in the equality space is best summarized by the title of her keynote speech 'What if Language is the Patriarchy?' which she gave at The 3% Conference in 2019. As both a practitioner of planning, and as a writer, Elle pushes the boundaries of advertising's responsibility to become a more responsible and representative medium. This work has been acknowledged by her Marketing Academy scholarship 2019, and her shortlisted position as an IPA Woman of Tomorrow as well as The Majors Diversity Champion and The Dots 10 Creative Leaders to Watch.

Elle McCarthy is currently the Global Head of Planning for BBDO New York on Ford. In previous roles, she covered the role of Global CSO at BBH New York and lead Virgin Media as a Strategy Director and Partner at BBH.

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my
VP, Brand at Electronic Arts, Elle McCarthy, on pregnancy, internalised guilt, speaking up as a leader and breaking societal norms.
Last week one of my colleagues asked a group of predominantly white leaders how comfortable they felt talking about race
There’s a ninety nine cent store in the East Village, part-concealed by scaffolding that neither seems to be connected to

So here are my watch outs for male allies this International Women’s Day

Advertising has created false aspirations, widened the gender gap and compromised both peoples’ health and their happiness.