David’s business life has been in advertising and marketing consultancy. He began his career in marketing research with AC Nielsen Company. He then worked for 20 years in advertising, managing agencies in UK, Continental Europe and Asia, principally for McCann-Erickson. He was CEO of two London agencies before establishing his own – Wethey Scott Pocock – in 1980. David left the agency world to start a consulting firm Agency Assessments International (AAI) in 1988. AAI advises large (mainly global) advertisers on appointing communications agencies, building productive partnerships with them, and producing work that is both creative and effective. David has lectured and trained in more than 40 countries, and AAI has been engaged by clients including: BA, Cadbury, Camelot, Coca-Cola, Confused.com, Diageo, Electrolux, Ericsson, FCA, Ferrero Rocher, Ford, Game, GSK, HP, Heinz, Honda, Jaguar, John Lewis, Kelloggs, Lloyds Banking Group, McDonald’s, Microsoft, Pernod Ricard, Reckitt Benckiser, SABMiller, Shell, Sony Erickson, Toyota, TUI, Visa Europe, Volvo, VW

He is also an established author of business and self-improvement books: DECIDE (Kogan Page 2012), MOTE (Urbane 2015) and THE VERY IDEA (Urbane Business 2018)

Background:
He was educated at St Edward’s School Oxford and Jesus College Oxford, where he took an MA in Philosophy Politics and Economics. David is an Honorary Fellow of the IPA, and a Fellow of the Marketing Society. He is married with four adult children, and lives in Gloucestershire and Alderney, Channel Islands.