Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Over the last few months, working with a number of clients on how best to engage their internal teams, one issue has gradually emerged as key to potential success.

I’m certainly no connoisseur when it comes to bourbon.

Consumer marketers know that brand is the key influencer of customer choice, creating loyalty, attracting, motivating and retaining talent.

Behavioural economics (BE) has become a very familiar term and you're more than likely to find a copy of ‘Nudge’ on someone’s coffee table these days.

'Sex. Clothes. Popularity. Is there a problem here?' Alicia Silverstone, Clueless