Are we equal yet?

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012, managed to significantly beat all of its objectives, deliver improved customer value and a

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The Challenge

Expanding the `Guru' experience

In 2011, it became clear that RSA’s marketing structure (with a large Group Corporate Centre Marketing function) was not delivering the desired results.