Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

“The real profit ultimately earned from a business is simply the realisation of relative advantage” – Kenneth Simmonds

There's a five-fold gap between mobile revenue and desktop revenue for the same page. In other words, for every page viewed on a mobile device, publishers currently see only 20 percent of the revenue they’d receive from a desktop visit.

The most common style of public speaking, one that’s often used by politicians and is surprisingly common among investment pitches, is based on sentences.

This is a case study about how KFC got an audience to listen when they were ignoring new product news. And then prompted reconsideration of a brand firmly pegged as ‘Fried Chicken’.

This week he looks at how KitKat is bringing its 'Have a Break, have a KitKat' strapline to life using experiential.