Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Nick Robertson, CEO of ASOS.
What does every 25-year-old woman need to buy from ASOS today?
A pink coat
How did your early career in advertising inform your success as a retail entrepreneur?
It starts with the customer… understand their needs and wants
What can your customers teach us all about the digital behaviour of consumers with their favoured brands?
Love and hate are close emotions…
What is the most creative decision you have ever made?
Launch the magazine… best use of our first pound of marketing money after free delivery and returns
What's your guilty pleasure?
Boats
What's the best piece of advice you've ever been given?
You can have the shiniest drill in the world but it’s useless if you’re drilling in the wrong place!
What would you say to your 17-year-old self?
Get experience in lots of different sectors because until you try you’ll never know…
Tell us a secret.
I was the heaviest Cox at Henley in 1985
Our Annual Conference is a day of three parts: helping you become more creative as an individual, more creative at work and more creative in the world at large. Led by our cast of inspirational speakers, from inventors to entrepreneurs, investors, brand guardians, business leaders and creative thinkers, this is an intensive one-day toolkit to boost your creativity.
For more information, or to book your tickets please view the event page.
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